About & Career Journey
From technical marketing roots into advanced measurement architecture, raw event data warehousing, and modern analytics engineering.
A Natural Evolution from Digital Marketing to Analytics Engineering
I began my journey in search engine optimization and digital marketing, where I quickly discovered that the biggest bottleneck for growth teams wasn't campaign ideas—it was broken, untrusted data. That realization pushed me deep into custom DataLayers, client and server-side GTM, and raw BigQuery SQL event modeling.
Experience & Professional Timeline
Full chronological record of enterprise leadership, consulting engagements, agency fleet management, and foundational marketing roots.
Designing, implementing, and optimizing end-to-end digital measurement frameworks across ecommerce and lead-generation ecosystems to support accurate attribution, performance analysis, and data-driven decision-making.
Delivering specialized web analytics, custom DataLayer architectures, cross-domain tracking, and executive Looker Studio suites for a global portfolio of agencies and DTC/SaaS brands.
Strategic Client Fleet & Agency Engagements (6)
An Agency
Australia (Remote)
Architected dynamic eCommerce Data Layer for transaction and item-level tracking, configuring GTM, GA4, Google Ads, and Meta Pixel for high-growth client stores.
PPC Powerhouse
United States (Remote)
Executed multiple end-to-end web analytics projects for ecommerce and lead generation clients, setting up GA4/GTM on Shopify and designing multi-touch CRM attribution models.
Red Reef Pixel Ltd
United Kingdom (Remote)
Configured GA4, GTM, and Google Ads tracking for multiple UK-based Shopify eCommerce brands, engineering custom Data Layer specifications for complex checkout flows.
Advance Agility
Global (Remote)
Implemented complete web analytics architecture from scratch, created master Looker Studio executive dashboards, resolved cross-domain tracking discrepancies, and established robust Data Layer standards.
hiBOD
Australia (Remote)
Managed end-to-end analytics setup for Australian Shopify eCommerce brand (hiBod), deploying unified Looker Studio dashboards visualizing key eCommerce KPIs and campaign attribution.
Pantogar
UAE / Middle East (Remote)
Deployed eCommerce analytics for UAE client (Pantogar), fixing complex 3rd-party checkout attribution loss by preserving UTM and gclid parameters across gateway redirects.
Spearheaded B2B SaaS web measurement, product telemetry, and marketing attribution models for high-velocity technology startups.
Directed digital analytics, cross-domain parameter preservation, and checkout attribution for international educational certification programs.
Managed web analytics, App Store Optimization (ASO), conversion rate experimentation, and organic search architecture for a logistics marketplace.
Executed multi-channel digital marketing, App Store Optimization, paid ad campaigns, and performance KPI analytics across client accounts.
Directed HealthTech SEO strategies, technical site audits, on-page optimization, and organic performance measurement.
Led an SEO & marketing team, overseeing client campaign strategies, technical SEO executions, team training, and weekly performance reporting.
Education & Academic Foundations
Formal computer science application and quantitative science education grounding 7+ years of engineering rigor.
Bachelor of Computer Application (BCA)
Specialized education in computer systems, relational database architecture (SQL/RDBMS), algorithm design, DOM object manipulation, and modern web application programming.
Higher Secondary / Intermediate in Science
Rigorous foundational scientific and mathematical curriculum cultivating quantitative modeling, statistical reasoning, and analytical problem-solving methodologies.
Licenses & Professional Certifications
Officially accredited competencies across Google, Adobe, Microsoft, and Meta measurement platforms.
Google Analytics Individual Qualification
Google (Skillshop) / Google Analytics 4
Advanced Google Tag Manager
LinkedIn Learning
Adobe Analytics Essential Training
LinkedIn Learning / Adobe
Business Intelligence using Power BI
Skill Nation
Google Tag Manager Fundamentals
Google Analytics Academy
Google Analytics Certified Specialist
WLNC (WeLoveNoCode)
Ecommerce with Facebook and Instagram
LinkedIn Learning / Meta
Social Media Marketing Strategy: TikTok and Instagram Reels
LinkedIn Learning
Enterprise Skills & Implementation Proof
Verified proficiency backed by 7+ years of production measurement engineering.
Web Analytics & Tag Management
6 ModulesFull enterprise property setups, custom dimensions/metrics, Explore reports, conversion modeling & BigQuery export
Client-side & Server-side GTM container architecture, custom JS variables, trigger groups & tag governance
Dynamic window.dataLayer.push event schemas, custom DOM event listeners, and standardized e-commerce object arrays
Workspace reporting, eVars, props, and success events baseline setup
Engineered reusable tag and variable templates deployed in public gallery
Linker parameter preservation and multi-domain user journey tracking